How we turned the Quiz App into a game?

Games are not only about entertainment anymore, they are influencing education, technologies, social interactions and even economy, since they make these processes more engaging. This is why we’ve developed a new game branch to our client’s the Quiz Game App. Our team of Project Manager, Fullstack Developer, QA Engineer, Business Analyst, and UX/UI Designer aimed to enhance its interface and introduce new features to attract users and improve the learning process.

Key challenges

Before the relaunch, there were several problems we faced:

1. We had to ensure a smooth user experience and update the old design, yet keep it compatible with the existing codebase, since we weren’t developing it from scratch.
2. We’ve wanted to introduce a unique main character and more in-game items, but they had to fit the game’s visual.
3. To keep the users motivated to play the game, we needed to implement some progression sessions that weren’t repetitive or annoying.
4. While we were developing a new game branch, the issue was to keep it balanced between educational and fun.
5. Building social features that foster competition and collaboration while keeping the app lightweight and user-friendly.

Solutions

Implemented solutions that improved both functionality and user experience:

1. We’ve redesigned the bottom navigation bar and reorganized menus with Figma, streamlining navigation and accessibility.
2. With Node.js and MongoDB, developers built a diverse system of tasks, challenges, and rewards to suit different learning styles.
3. UX/UI designers created a main character with custom animations and in-game items in Adobe Photoshop, adding depth through quests and lore.
4. Using Socket.io, we introduced a real-time multiplayer quiz mode that lets users team up and compete.

Results

• After improving the navigation and design, 25% of users returned to complete their daily tasks.
• Multiplayer modes not only increased users’ engagement but also showed a steady 16% monthly growth of new user sign-ups within the first quarter post-launch.
• According to reviews, the diversity of tasks provides a personalized learning experience tailored to individual preferences, resulting in 4.8 stars month-by-month rate in shops

By combining a game-based learning format with improved design, our team made the quiz app far more engaging. Clearly, the user-friendly interface significantly increased retention rates, and adding collaborative features expanded the player base. The strategic work of our specialists played a key role in the quiz game’s transformation, turning it into an educational and fun experience.